Email Marketing & Content Strategy

Messages that arrive on time, every week. For Calvary Church of Naperville, SMG produced the weekly Friday Update, stand-alone event campaigns and sermon notes on three platforms, all built mobile-first in Mailchimp.

Client

Calvary Church of Naperville

Timeline

June – September 2026

Platforms

Mailchimp, Subsplash, YouVersion

Role

Copywriting, design, HTML email builds, list segmentation

FRIDAY UPDATE RESULTS

A weekly newsletter to more than 30,000 subscribers

14

weekly Friday Updates,

June 26 – Sept. 25

~2,000

clicks from readers to events, giving, and next steps

+35%

click rate after the mid-July redesign vs. the prior five weeks

18%

average open rate held steady through the summer

THE FRIDAY UPDATE

Weekly newsletter

A pastor's note, the week's big story, and a scan-friendly list of opportunities, rebuilt each week as a mobile-optimized HTML email.

14 consecutive weekly sends to 30,000+ subscribers
Images hosted in Mailchimp for fast, reliable loading
Clear sections and buttons that move readers to act

EVENT CAMPAIGNS

Encounter Women's Conference

Stand-alone emails that give a single event its own voice, with bold design cues pulled from each event’s brand.

Encounter Women’s Conference: registration plus a volunteer call
Bold pink design pulled from the conference brand
11 stand-alone campaigns across the retainer

Encounter Women's conference at Calvary church event landing webpage on desktop and mobile.

Marriage 360 BBq couples night at Calvary church event landing webpage on desktop and mobile.

TARGETED EMAIL

Marriage360 Couples' Night

An invitation written for couples, with event details laid out so the key facts can be read in seconds.

Event details card with date, food and program times
Childcare note to remove a common barrier
Supported by a segmented marriage ministry list

COMMUNITY CELEBRATION

Calvary United

A colorful, multilingual campaign celebrating the many cultures that make up one church family.

Flag-stripe design and campus pills
Photo grid of real Calvary families
Clear date block and arrival guidance

United Sunday service event at Calvary church event landing webpage on desktop and mobile.

Sermon notes for Calvary Church on Subsplash and YouVersion.

WEEKLY SERMON CONTENT

Three platforms, every week

Sermon notes prepared each week for the Calvary app and the Bible app, with every Scripture reference and translation checked.

Subsplash fill-in notes and media item
YouVersion sermon notes
13 weeks with references and translations verified

Ready to Build Something Like This?

SMG helps churches and mission-driven organizations communicate clearly and consistently, every week.

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