Client: Calvary Church
Naperville, IL
A multi-campus church serving thousands. Designed targeted landing pages for distinct audiences - families with young children and adults seeking contemplative worship.
EVENT LANDING PAGE
Kids' Camp - Summer Registration
A vibrant, conversion-focused page designed to drive summer camp sign-ups for grades 1-5. Balances high energy with clear information architecture so parents quickly find what they need.
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Safari/adventure theme woven throughout copy
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Structured daily schedule breakdown
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Multiple prominent registration CTAs
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FAQ section reducing friction to register
SERVICE LAUNCH PAGE
Liturgical Service - New Offering Intro
A calm, elegantly written launch page introducing a new contemplative Sunday service. Tone and layout intentionally mirror the reflective nature of the service itself.
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Precise, emotive headline hierarchy
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"What to Expect" and "Who This is For" framing
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Thoughtful FAQ handling objections naturally
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Contact form for follow-up questions