Client: Building Big Visions
Networking community for Black millennial women entrepreneurs
A full brand identity engagement - mood direction exploration, color system, typography toolkit, and production-ready social templates - giving BBV a cohesive visual language to match their ambitious community mission.
BRAND DIRECTION EXPLORATION
Visionary Horizon
AIRY + EXPANSIVE
Bold Builder
WARM + DECISIVE
Grounded Visionary
LAYERED + POWERFUL
3-Direction Brand Exploration
Presented the client with three distinct brand directions -- each with its own personality, color palette, visual references, and mood. BBV selected Grounded Visionary: layered, powerful, premium but warm.
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Three fully developed mood directions with named personalities
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Color palette hierarchy system per direction with hex codes and usage rationale
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Visual reference pulls and competitive inspo board
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Typography System & Usage Guide
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Clear recommendation framing for client decision-making
Calendar of events template
Speaker series template
Calendar of events template
On-Brand Social Templates
Production-ready templates that let the BBV team create professional, on-brand graphics without a designer -- from speaker announcements to monthly content calendars.
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Speaker / event announcement
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Monthly content calendar -- clean editorial layout
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Deep Teal + Blush palette pulled from brand system
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Arched name treatment for speaker identity cards
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Structured event list format for upcoming events posts