Email + Content
Messages that arrive on time, every week. For Calvary Church of Naperville, SMG produced the weekly Friday Update, stand-alone event campaigns and sermon notes on three platforms, all built mobile-first in Mailchimp.
Client
Calvary Church of Naperville
Timeline
June – September 2026
Platforms
Mailchimp, Subsplash, YouVersion
Role
Copywriting, design, HTML email builds, list segmentation
FRIDAY UPDATE RESULTS
A weekly newsletter to more than 30,000 subscribers
14
weekly Friday Updates,
June 26 – Sept. 25
~2,000
clicks from readers to events, giving, and next steps
+35%
click rate after the mid-July redesign vs. the prior five weeks
18%
average open rate held steady through the summer
01
THE FRIDAY UPDATE
Weekly newsletter
A pastor's note, the week's big story, and a scan-friendly list of opportunities, rebuilt each week as a mobile-optimized HTML email.
-
14 consecutive weekly sends to 30,000+ subscribers
-
Images hosted in Mailchimp for fast, reliable loading
-
Clear sections and buttons that move readers to act
02
EVENT CAMPAIGNS
Encounter Women's Conference
Stand-alone emails that give a single event its own voice, with bold design cues pulled from each event’s brand.
-
Encounter Women’s Conference: registration plus a volunteer call
-
Bold pink design pulled from the conference brand
-
11 stand-alone campaigns across the retainer
03
TARGETED EMAIL
Marriage360 Couples' Night
An invitation written for couples, with event details laid out so the key facts can be read in seconds.
-
Event details card with date, food and program times
-
Childcare note to remove a common barrier
-
Supported by a segmented marriage ministry list
04
COMMUNITY CELEBRATION
Calvary United
A colorful, multilingual campaign celebrating the many cultures that make up one church family.
-
Flag-stripe design and campus pills
-
Photo grid of real Calvary families
-
Clear date block and arrival guidance
05
WEEKLY SERMON CONTENT
Three platforms, every week
Sermon notes prepared each week for the Calvary app and the Bible app, with every Scripture reference and translation checked.
-
Subsplash fill-in notes and media item
-
YouVersion sermon notes
-
13 weeks with references and translations verified