top of page
Client: KAY Jewelers Employee Account
@LuxStyles1635 on TikTok
Kay Jewelers employee account, Fox Valley Mall location. Managed TikTok strategy from scratch -- building discoverability, brand voice, and inbound customer interest through organic short-form content.
TOTAL VIDEO VIEWS
22k
Driven primarily by For You Page discovery
SAVES
(PURCHASE INTENT)
71+
High save rate = strong purchase consideration
TOTAL LIKES
1,372
Oct '25 -- May '26
ENGAGEMENT RATE
~ 7%
Exceeds benchmarks for new TikTok accounts
TRAFFIC SOURCES
Strong Algorithmic distribution proves content was built for discoverability, not just vanity metrics. The FYP doesn't reward posts - it rewards strategy.
BUSINESS IMPACT
Inbound DM Inquiries
Potential customers reached out directly through TikTok about featured products
71+ High-Intent Saves
Saves signal active purchase consideration -- users returning to buy later
Product Interest Lift
Increased visibility for featured jewelry lines despite zero ad spend
bottom of page