CASE STUDY
Calvary Church of Naperville
Over a 3-month retainer, SMG worked as an extension of Calvary's communications team, handling weekly email, sermon notes and events while rebuilding the website's most important pages into one clear, mobile-first system. A three-month retainer that kept a busy church communications team on schedule every week, while rebuilding the website's most important pages into one clear, mobile-first system.
Client
Calvary Church of Naperville
Timeline
June – September 2026
Services
Web design, email marketing, content management, SEO
Role
Strategy, copywriting, design, and HTML builds
THE CHALLENGE
A front door that had aged unevenly
Pages had been built at different times and in different styles, with varied layouts, image quality, mobile behavior, and SEO. Meanwhile, sermon notes, a weekly email, and event updates still had to ship every week.
THE APPROACH
Steady weekly support, then a page system
SMG took on the weekly production rhythm first, then introduced a consistent page structure: a clear hero, concise copy, real community photography, and one visible next step on every page.
17
pages redesigned or newly built
18
pages optimized with SEO metadata
23
email campaigns, weekly and stand-alone
13
weeks of sermon notes on 3 platforms
01
WEBSITE REFRESH
17 Pages Rebuilt in One Season
Pages built at different times had drifted apart in layout, imagery and mobile behavior. SMG introduced a consistent page system and applied it across the site's key ministry and guest pages.
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A clear hero, concise copy and one visible next step on every page
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Real community photography in place of generic imagery
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SEO meta titles and descriptions on 18 pages
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Mobile, tablet and desktop checks before every launch
02
THE WEEKLY RHYTHM
Email and sermon content, on schedule
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Mobile-optimized Friday Update every week
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Campaigns for Encounter, Back to School, Men's Breakfast and more
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A segmented list for targeted Marriage ministry messages
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Sermon notes on Subsplash fill-in notes, media items and YouVersion
Friday Update newsletters
12
Stand-alone campaigns
12
Weeks of sermon notes
12
Platforms each week
12
BEFORE & AFTER
MARRIAGE MINISTRY
A long single-column page became a hub organized around where each couple is today: beginning, strengthening, or restoring.
Also rebuilt: Homepage, What We Believe, Who We Are, Groups, Missions, Growth Track, Community Engagement, Care, Kids, Calvary Christian School, and Back-to-School.
04
EVENT LANDING PAGE
Encounter: Women's Conference
The conference page was modernized to match the new page system while keeping the event's bold look, with everything a guest needs to decide and register.
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Speaker layout, schedule and breakout sessions
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Updated ticket pricing and a clear registration CTA
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Serving opportunity for volunteers
